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Google PageRank, the proprietary algorithm at the core of Google Search ranking, is probably one of the most written about topics of search engine optimization as a whole. There are a lot of myths about it and many would be SEO professionals have a hard time grasping the meaning or importance of PageRank score.

The Basics

PageRank is displayed in the Google Toolbar or another PR viewer as an integer between 0 and 10 inclusive. Depending on the source, the value N/A for not available may also be used for pages lacking the score altogether. This visible value is only updated once in a while and is usually a poor indication of the current ranking potential of a given page or website. It also has little connection to the actual algorithm used by Google to rank pages.

(Why) Should I Care?

If PageRank does not matter for search rankings, why should anyone care about it then? The short answer, of course, is that you shouldn’t. However, depending on how you monetize your website, it gets a bit more complex than that.

Many advertisers or advertising networks pay attention on the PR score of your website. This is especially true for various text link -type networks, but to a lesser degree also to contextual or impression based networks. Also, if you are planning to flip your website, potential buyers almost always look at the score, even if they don’t place much weight on it.

How to Improve

PageRank is based on the links pointing to your site. To improve the score, you need to get more inbound links, preferable from established sites. There are many reasons to link build, so usually improving your PageRank score is just a bonus with little practical value.

You should not make decisions based on PageRank. Neither the score of your site, nor the score of others’. It is important to understand how the algorithm works, because something like it lies at the heart of most modern search engines. Your understanding will help you optimize your sites better, if that is shown as a high PR value, fine, but you should much rather see increased organic traffic.

Welcome the twelfth edition of Carnival of Webmasters. I apologize for the lack of posts lately, but that should change next week. Please submit your new posts to the next edition, which will be posted again in two weeks and consider bookmarking this edition.

The Importance of Testing Websites - Praveen

I have learned a lot about the importance of testing sales letters and websites, rather than just going with your preferences and instincts.

Getting More out of Google - Tip Diva

typing2Google is much more than a keyword search engine. Here are some tips on how to get more out of some of Google’s other search-related features.

7 Steps to Start a Blog Today - Terry Dean

One of the best steps you can take in creating a successful internet business is setting up a blog. Blogs can be used to promote your product, generate a loyal following, build a list, and more.

5 Firefox Web Design Plugins - Ed Stittle

Being a web designer is hard enough and it’s always nice to have a few tools on hand to speed things up a little. Firefox allows a huge amount of plugins to be installed with just a click of a button, and if you’re not using the web browser already then where the hell have you been?

Web Standards - Kay Park

Internet Explorer is still the mainstream browser, but you can see that Firefox is also dominant. In addition, despite having a relatively smaller number of users, Opera and Safari are also a significant segment of the statistics.

You can submit your new articles to the next edition of Carnival of Webmasters using this form. If you’d like to host a future edition on your blog, please let me know using my contact form, or by leaving a comment here.

Welcome the eleventh edition of Carnival of Webmasters. I apologize for the lack of posts lately, but that should change next week. Please submit your new posts to the next edition, which will be posted again in two weeks and consider bookmarking this edition.

100 Ways To Explode Your Info-Product Income - Steven Chang

The more you understand about any subject, the more interesting it becomes. As you read this report you’ll find that the subject of promoting information products is certainly no exception.

Are You Making These Mistakes in Article Marketing - James Lee

I wanted to chart some statistics and information that will hopefully be interesting and helpful to you. Article marketing is one of the most proven methods of generating traffic to your website, so I have been working on this for the past couple of weeks.

Choice Of Internet Marketing Methods - Cindy King

Relying heavily on internet marketing to develop new foreign markets can reduce your international development costs. It is also quicker and generally involves less risk compared to opening a foreign office or a foreign sales team, for example.

Free Online Multi-Site Blog Pinging Services - Nesher

In one of my previous articles, related to the methods for traffic rates improvement to your Blog, I have presented the Blog pinging as an important approach for the Blog owner to announce the site recent updates to the Search Engines. Instead of pinging each and every Search Engine, that keeps track of weblogs and publishes them, you can use one of the available free online services - automatic multi-engines pinging, giving opportunity to the users updating several Search Engines at once.

Truth about Link Exchanges - Karl Sultana

I believe Link Exchanges still provide quality and useful backlinks that search engine love. There is no right or wrong way to make link exchanges, but you must follow certain guidelines which I shall explain below.

You can submit your new articles to the next edition of Carnival of Webmasters using this form. If you’d like to host a future edition on your blog, please let me know using my contact form, or by leaving a comment here.

Welcome the tenth edition of Carnival of Webmasters. To celebrate the tenth edition, I chose ten posts instead of the usual five. As there were over a hundred submissions, they are still of high quality. Please submit your new posts to the next edition, which will be posted again in two weeks and consider bookmarking this edition.

17 Essential Big Selling Website Strategies - Brian Terry

When you read through these strategies think about the principals behind them, when you do this you’ll find that you can make each strategy more easily apply to your own business.

Alternate Ways to Make Money Online - Craig Andrews

Robert G. Allen made “multiple streams of income” famous, and these alternate ways to make money online will help you achieve multiple streams and bringing you a continuous flow of money.

Discover 18 Common Link Baiting Methods - Don D. Morrison

Link Baiting is a term that describes different, but simple & common, methods to generate prime online links back to a designated site or blog.

Grow Your List of Publishers - Jimmy Sansi

With all this talk about article marketing I figured it was time to cover one of the essential pieces for really making your articles pull in the best results possible: publishers. Aside from writing good articles you need to compile a list of publishers to submit your articles to and the more the better.

Failure? The Doorway to Success - James D. Brausch

After all the best intentions of success, you’ve somehow managed to fail again. And now, there you are, sitting in your chair feeling miserable. Feeling sorry for yourself, and blaming everyone and everything else for all that has happened to you. Congratulations, you’re well on your way to being a success!

Internet Marketing Newbie Action Plan - Sabrina Jefferson

When I first began learning about internet marketing and just how possible it was to have an online business, I jumped on to just about every “big launch” out there. The thing is, a product about “joint ventures” won’t do you any good unless you already have a list, considerable traffic, or a product.

Long Term vs. Short Term Goals - Derrik Markotter

Some people are willing to spend the time to build assets and some want to make money right now. The same holds true when you buy real estate. You can invest for the long term, using the rental income from your properties to pay back the mortgages. Or you can ‘flip’ properties, going for the immediate profits.

Top Ten Tips - Improving Your Blog - Tip Diva

typingYou have a blog, but you don’t have as many hits or readers as you would like. Here are some tips to improve your blog’s overall visibility on the web and attract new readers.

Using Long Tail Keywords for Profit - Terry Dean

So just what are long tail keywords? They are multiple word phrases searchers type into the Search Engines. Similar to a short question they are comprised of 3 to 6 words. No, they don’t have a large quantity of searchers every month but those that use the phrases become highly targeted visitors.

What to Blog About - Aaron Brandon

I have a student who will soon hop on the blog wagon. But, as almost always, I get the question: “what will I blog about?”. There’s actually any easy method to figuring this out. Here’s a list of questions you should ask yourself before writing your first article.

You can submit your new articles to the next edition of Carnival of Webmasters using this form. If you’d like to host a future edition on your blog, please let me know using my contact form, or by leaving a comment here.

Countless pages have been written on how the most important content on a page should also appear first in the HTML markup. This is good for readers with slow connections, but has also been thought to help search engine optimization.

With the search engines growing more intelligent by the day, this area of search engine optimization has become all but unnecessary. All the major search engines are able to figure out which part of the document is the main content, so the order will usually have little effect. As usual, Google is especially good at this.

That does not mean that you should not optimize content order, though. The same point about slow connections is still valid, though most Internet connections are faster nowadays. Having a sidebar with a lot of ads load before the main content will still hurt some users, so you should avoid it.

You should probably not spend too much time thinking about content order, but if you know your HTML you really have no excuse not to help your visitors by placing the main content first in the markup. If that helps some search engine find your content, you should see that as a bonus.