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Posted in SEO | Link Building search engine optimization search engines
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As a webmaster wishing for traffic, the main thing to make sure is that your website is connected. The World Wide Web is a huge thing, and sites that are not connected may be found by no one, neither surfer nor search engine.
The proof of this can be seen in the percentage of pages indexed by search engines. The numbers vary, but it is generally thought that any search engine has indexed much less than even half the web. Because there’s a lot of overlap between search engine indexes, most of the web is completely unindexed! (W:Deep Web)
What then can a webmaster do to make sure his web page avoids this fate? The first thing to do is have inbound links. Those will at least make it possible for search engine crawlers to find there. Depending on which sites the links originate from, also surfing visitors may find their way to the page.
It does not stop there, however. The web consists of zones, or areas of websites. The most visible, but not necessarily the largest, is the central core of websites that are well connected by links. From any one of these sites, one can find a way to another through links. Having a website in this part of the web ensures that it is accessible by readers, and that search engine crawlers will visit it often.
It is not enough to have inbound links for a website to be part of the central area. If a site only has inbound links, visitors and crawlers will not have a way to other websites through the site in question. At first this does not seem like a problem: if visitors can’t leave your site, they might stay longer. That’s not the whole truth however.
By being connected both ways, your site is part of the central core. Crawlers will visit your site more often, because they can find new documents by following your links. Visitors that leave through your links, and find other great sites will see your site as an authority. If on one of these sites they see a link back to your site, they know that yours is an important site and worth visiting.
To make sure you are on the center of the web, you must link to other sites. Link to good sites, but most importantly, link to connected sites. The more ways exist to leave your site and find back, the more important your site will seem to visitors and search engines alike. Occasionally, link to central hubs such as Wikipedia and Yahoo. This will give you credibility.
by Sutocu | September 7, 2007 
I think this is changing, actually. Google is getting faster and faster - posts that went up this morning are indexed a few hours later even on low traffic sites.
Great overview on how indexing works. I especially like your last tip on what to link to. Thanks
Thanks for your comments!
Google probably does get faster, and they might increase the number of pages they index, but the web grows much faster. Pages that are connected will get indexed pretty fast, but a larger and larger share of pages will be left unindexed in the future. Google can’t keep up with the speed the web in growing.
So you’re saying is wise to link some sites on every post to get your site indexed? That’s because there is always some kind of links in every post you make.
Yes, try to link to a good site from each post. It will benefit both readers and search engines. Some or most of the links should go to well connected sites, of which I gave Google and Yahoo! as examples.
Thanks, I learned something new. Didn’t realize the value of linking out so much…now I do. Thanks!
i never thought of it that way. i am going to do a better job of outlinking in 08