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Posted in Featured, SEO | keywords long tail long tail keywords search engine optimization search engine traffic traffic
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What is the screenshot below? It’s an excerpt from the search phrases used to find this site through Google within the last week, specifically some of those keywords that were only used once during that time. I think it illustrates the concept of long tail keywords quite well.
Long tail keywords are, as the name suggests, usually phrases of several words. It is a term originally coined by Chris Anders of The Long Tail. One of the great things about them is that very few websites will match them exactly, so ranking high for them is much easier, even with a brand new site. They are usually attempts to get a targeted answer to a question from a topic that gives many search results.
How to Use Long Tail Keywords
Most of these search phrases will naturally have very little traffic. How are we then going to benefit from them? The answer is sheer numbers. The fact is, most searches are actually long tail searches. Even if these are phrases that only get a search a week, if your site can match enough of them, you’ll get some steady traffic in return.
How to target this kind of keywords then? It would be quite stupid to write an article around a phrase that gets little traffic. Therefore we should target multiple long tail keywords with a single web page. Since long tail keywords are usually extensions of one or more common keywords, like “profit from website traffic” is a combination of “profit”, “website” and “traffic”, we can often have our article rank for terms that are not even on it as such.
Use related keywords around a central one you choose. For example, write an article on “website traffic”, then mention “revenue”, “profit”, “strategy” and whatever else you think someone searching for your central keyword would be interested in. Use these close to the main keyword. Since Google does not count prepositions or articles, you may then rank for terms like “profit from website traffic” and “a website traffic strategy”.
How to Find Long Tail Keywords
For finding or creating related long tail keywords I suggest SEO Book Keyword Suggestion or WordTracker Keyword Suggestion. Both create long tail keywords around the keyword you enter. Unlike you would do, when targeting a single important keyword, I advice you to use many on the same page. This will make more combinations of words possible, and increase the number of long tail keywords you can rank for.
Another way to find long tail keywords is to look at your traffic logs, like I did above. Try to add those that are searched for often into actual page content, if they are not there yet. This will make you rank higher for that phrase and increase your traffic.
by Sutocu | September 20, 2007 
I see what you did there, enjoy your traffic
It’s amazing how diverse it is but it shows the power of the long tail. good post.
Now this is interesting. I never gave it much though, but my own searching habits are ridiculous. I write entire questions into the search box. I’m gonna see what people are searching for to get to me.
i listen to the long tail as an audiobook, you are right individually they wont bring much traffic but collectively they do, riding the long tail is a must for new blog trying to break into the search engines as there is no chance you can list highly for competitive terms with a brand new site.
I started messing around with hittail a month ago or so. What an awesome tool. For a new webmaster, I think this is a great way to generate some traffic.
This is a great post, I get a lot of traffic this way as well. As Angel mentioned I find myself using multiple words all the time while searching on Google etc.
Thanks for all the comments!
It really is true that most of the searches we do are quite specific. And that’s the perfect chance for new sites to rank. I hope you found the post useful
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Nice post.
Thanks for the tip
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Nice post. But another school of thought may be that just concentrate on the content and make it readable for the readers. Long tail keywords will automatically get stuffed in it.
Making is readable is definitely most important, but leaving a few keywords here and there can also help.
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very interesting concept, but i don’t think people really search using those long phrases (unless i’m mistaken)
I use this as well and this is a free service from freekeywords.wordtracker.com or pay service in wordtracker.com
It’s a mind blowing strategy to me when I first heard it but many people are already using it to be successful for example ebay.com and amazon.com
But it’s still a great strategy that can allow small marketers to compete with big marketers.
At the rate the net competition is increasing long tail seems the only easy way to rank in google first pages. But then for these terms you got to expect only little traffic
But rank for many of them and the traffic multiplies. Enough keywords means enough traffic
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How about this tip: write logical and useful articles, keep the pages in the main index and forget the keyword tools. Actually 3 tips.
Very nice post.
A lot of this very same information you have used here for ranking in search engines is very potent when advertising affiliate programs etc on PPC platforms.
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sometimes long tail keyword can drive you great traffic!
Thank you very much for this post Sutocu, I was looking for a better tool for searching long tail keywords.
Thanks for article and links, now i can research more quality long tail keywords and make content around that on my sites.
I can’t put into words how vital long tail keywords are especially for a financial website. If it wasn’t for those type of keywords, my site would not have received any traffic for the past month…lol
Great write-up. One useful tool for analyzing your long tail keywords is hittail.com.
Long tail keywords is what brings traffic to my site. It really works. All you have to do is make a good research about your keywords.
I am not that used to long keywords as it needs very careful guidance but looking forward to implement your tips.
Thanks a lot
Chris