Your Website Profit

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If you have ever concerned yourself with e-books, you have probably noticed that many of those that are about internet marketing are advertised as coming with “resell rights”. That means that you may resell the product yourself after having bought it, but it may also have other implications, depending on the actual rights you get.

Normally an e-book that only comes with “normal” resell rights can only be resold as is. You may not modify the content in any way, claim it as your own, or give any rights to the new owner of the product. This means that though you may sell the e-book, you often cannot make very much with it. Exact copies of it are floating elsewhere, and many potential buyers have already seen it, or even own it.

In addition some resell rights -products have even stricter terms: they have limits to the price you can ask for it. Either they can only be sold for a specific value, or more commonly, they have a minimum value they can be sold for. The reason is that selling many copies of it for a low price will saturate the market very quickly, and the original author also wants to sell it.

Some products, however, have more lenient terms. Some are sold with so called “master resell rights“, which means that in addition to selling copies of the product for readers, you may sell it with resell rights to other sellers. Often these rights also allow you to pass the master resell rights on, creating a large network of sellers. The market for these products will often be saturated very fast, if the number of owners with master resell rights is more than just one, or two.

Even more lenient are the so called “private label rights” (PLR). These rights are in fact almost synonymous to public domain: you may do anything you like with the content; resell it, modify it, even claim it as your own work. These kind of products have the most opportunities, because by modifying them you can, in effect, create a whole new product.

The downside is, the market for many PLR products is so saturated that you are better off creating a whole new product. If the owner of a private label rights product gives it to others freely - which he may do - the product will spread so fast with minor alterations that a small niche will be saturated in just days.

Making profit with a PLR product is not as easy as some of the sellers claim - you often have to make major modifications before it is of any use to you. Therefore they often are not more valuable than resell, or master resell rights. I wouldn’t advice you to buy an expensive PLR product, unless you have a guarantee that the product is new enough to interest others.

by Sutocu | October 1, 2007