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Posted in Internet Marketing | Blogging feed feed directory RSS RSS feed search engine optimization syndicate
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Some bloggers still live under the false impression that publishing an RSS feed is unwise. They think you lose visitors, and thus ad revenue, if you publish a feed. If anything, you should only publish headlines, or excerpts of posts. They are wrong: publishing a full feed is one of the most effective tools a blog marketer has.
RSS Subscribers Are Not Lost Visitors
Firstly, you really don’t lose that much. They are often more tech savvy than average visitors and so less likely to click ads anyway, having become blind to AdSense. If you are worried about lost ad revenue, you can try feed ads to make up for the loss.
RSS visitors read most of your posts, and are more likely to leave a comment than a first time visitor from Google. For that they will visit your website. If you write a great link bait article, it is again the RSS subscribers that are most likely to link back to it, or promote it on social media.
Feeds and Search Engines
Having a full feed is also good for search engine optimization, because you can tell Google about your feed. By adding your feed to Google Blogsearch and pinging it every time you post, Google will check for updated content at the right time and more often.
You can also add your feed to Google Webmaster Central and Yahoo! Siteexplorer the same way you would add an XML sitemap. This can be either in addition, or in place of an XML sitemap file. This will also let the search engine quickly check which posts have been updated.
Market with Your Feed
There are many feed and blog directories that you can submit to, if you publish a feed. Many of them will publish excerpts of your posts and give you backlinks. Having your feed listed may also get someone else to syndicate it on their website, which means even more backlinks. Here are some free directories and search engines you can submit to.
- Syndic8 - RSS directory and search
- FeedFury - RSS directory and search
- Google Blogsearch - Blog search engine
- Weblogalot - Blog directory
- RSSfeeds - RSS directory and search
- Feeds4all - Feed directory and search
- NewsIsFree - News portal
- Blog Catalog - Blog directory
- Blog Toplist - Blog directory
Hundreds of similar directories and search engines for feeds and blogs exist. Getting listed increases exposure, and may gain you backlinks. This is why publishing an RSS feed is such a good marketing tool.
by Sutocu | December 17, 2007 
I agree; feeds are great if you are tech savy like you stated and probably wouldn’t click on the ads as well…also it helps keep readers interested and familiar with your blog over a long period of time.
Normal people will not subscribe to your. People who are impressed with your writing and in need of it will surely subscribe. So there is now wrong in publishing RSS feeds. As you said that they are the ones who will read your first earlier than google. Now we have options to monetize even RSS feeds
I prefer feeds as well. A daily check of a website with little or no fluff is a wonderful way to keep up on what an author is posting.
-Tommy
I totally agree with you. Plus, about the tech-savvy reader no clicking on ads, the fact they read the feed and don’t load the whole website saves a bit of bandwidth which would not produce any income anyway. It’s a win-win situation. It also increases loyalty because it is much easier and faster to read a feed than load up a webpage and everything …
Check out this website that consolidates rss feeds from different sites. If you’re thinking of saving bandwidth, this is a great way to go.
hey, i found this article very useful, didnt know much about rss feeds before, thanks!
I didn’t really know that much about feeds so this does help me out a lot. I never knew i could get traffic directly from my feed. Interesting.
Thanks a lot.
Nice resource (the directories). I’ll try those out for sure!
Nice article, I didn’t know much about feeds.. thanks.
RSS subscribers rock. These are the most loyal readers, who often comment contributing interesting thoughts that often become ideas for new posts
Great Idea of how to do marketing with the help of feed….and I really loved this innovative idea as well as your expressions…good work
thanks so much for the post. i need to get my site going before i can expect to get rss subscribers
I don’t check my RSS subscriber count very often. I know who some of them are because they’ve told me. The part that a lot of people don’t understand is that repeat visitors are not the ad-clickers, nor are the RSS subscribers. The ad-clickers almost always come from search engines. If you’re getting a lot of search engine traffic, you’re getting a lot of clicks. If not, you’re not.
I’ve gone so far as to install that Who Sees Ads plugin to spare my repeat visitors the eyesores of most of the ads and my revenue has gone up, not down.
Thanks for this great information, i hope to see more articles like that
RSS feeds is quite crucial to a blog. If I have a blog with a widget that shows people 100++ RSS readers, people will trust my blog and come often.
Advertisers who pay monthly will use RSS readers to determine how they pay bloggers too.
Great post!
I just changed my feed to publish my full post. Thanks!
Nice tip, i will change my feed.
Nice article, I didn’t know much about feeds before I read your article.
Feeds can definitely bring you a lot of traffic and submitting your feed to a directory is a lot more worthwhile than submitting just your blog.
It depends on the business. Some businesses are appropriate for feed marketing, others aren’t. You have to try out if it works for you.
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[…] are many ways to get it out there and known. One of the many advantages with blogs is your RSS feed. By publishing a full text RSS feed you can get exposure and backlinks from the sites that […]
Some businesses are appropriate for feed marketing, Plus, about the tech-savvy reader no clicking on ads, the fact they read the feed and don’t load the whole website saves a bit of bandwidth which would not produce any income anyway.